Today’s B2B marketers are under constant pressure to create a steady stream of worthwhile and relevant content. And Content Creation responsibilities are in addition to the other tasks they're already taking care of.

Each domain requires a subject matter expert. The ones that are hands-on are the real subject matter experts, but they're often hard-pressed for time.

Keeping full-time writers for each domain is not a financially viable option for SMBs and Startups. Good agencies are often too expensive. And, at the same time, managing a predictable ecosystem of freelance writers can be very challenging.

Marketers can't ignore digital platforms. If a company is really great at what it does, it should be able to tell this effectively to their target audience. For B2B Marketers, mass marketing is not an option. The decision-makers B2B Marketers reach out to do not want to be marketed to. If such marketers want to make sense to their target audience, they need to produce great content. If B2B content is not a thought-leadership content, it is most likely to go down the trash.