Curated Videos on Content Creation
Learn Visual Content Strategy From Kevan Lee | Buffer | Marketing Madness Podcast | Ep.: 17
Visual content strategy is extremely important for your online marketing success. The biggest reason for this being that we’re visual creatures and visuals attract us more than text does. A #visualcontentstrategy helps you plan how to make optimal use of visuals to market your brand. Visual content is also crucial for your branding. It incorporates all of the factors related to your brand’s name, font, logo, color scheme, etc. Whenever you create a visual content strategy, you need to define each of these parameters. You also need to specify the platforms/channels for content distribution. Without distributing your visual content, you won’t be able to get it in front of many eyeballs. For this, you need to select the right visual content distribution platforms. The type of visual content that you use to promote your brand matters just as much as your brand and distribution channels. To decide on the type of visual content, you need to first ask yourself what you want to get your viewers to do after that. Find out what type of content your target audience would like to consume and create exactly what they want. Some of them may want to watch educational videos, while others may prefer simple images. In the end, you need to catch their attention. Due to its many advantages, as many as 64% of marketers have increased their audio-visual content, while 56% of them have increased the use of images and infographics. Listen as Kevan Lee, the VP of Marketing at #Buffer, tells you how to craft your visual content strategy here: https://shanebarker.com/podcast/kevan-lee/ If you enjoyed this episode of Shane Barker’s Marketing Madness #Podcast, I’m sure you’ll love the other episodes as well. I interview a new guest every week and the new episode goes live every Wednesday at: https://shanebarker.com/podcast/ I’ve used content marketing to grow my presence online and visual content has played a crucial role in it. Find out how I achieved my growth so that you can replicate it for your website: https://shanebarker.com/blog/content-marketing-case-study/ ------------------------------------------------------------------------------------------------------------------------------------------------ ► Website: https://shanebarker.com/ ► Subscriber iTunes channel: http://bit.ly/Shane-Barker-Marketing-Madness-Podcast ►Find me on Facebook: https://www.facebook.com/ShaneBarkerConsultant/ ►Find me on Instagram: https://instagram.com/shanebarker ►Find me on LinkedIn: https://www.linkedin.com/company/shane-barker-consulting ►Tweet Me on Twitter: https://twitter.com/shane_barker
ion interactive, a ScribbleLive solution
Powerful Research on Interactive Content from Content Marketing Institute
ion co-founder Anna Talerico takes you through the latest CMI research. "The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight into what consumers are trying to achieve and how you can help them. It’s the difference between watching customers as they stroll through a store and having a conversation with them." LEARN WHY 75% OF CONTENT MARKETERS ARE INCREASING THEIR USE OF INTERACTIVE CONTENT THIS YEAR. - 81% say that interactive content is more effective at getting attention - Education is the #1 reason for using interactive content - Assessments are the most-used type of interactive content “In short, interactivity is the heart and the future of the web (or whatever supersedes the web). Deploying interactive content today doesn’t just make good sense as a content marketing strategy—it’s also vital preparation for tomorrow.” http://www.ioninteractive.com/webinars/2016/5/23/powerful-research-on-interactive-content-from-content-marketing-institute — ► Subscribe to our channel: https://www.youtube.com/c/ioninteractive — ion’s interactive content marketing software platform is web-based SaaS that empowers marketers to engage, convert and profile higher quality leads. Using ion’s platform, modern marketers create, test and measure engaging interactive content marketing experiences without development. Every type of interactive experience — quizzes, assessments, calculators, configurators, solution builders, interactive white papers, interactive infographics — can be launched in hours or days instead of weeks or months. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility. Twitter: https://twitter.com/ioninteractive LinkedIn: https://www.linkedin.com/company/ion-interactive Facebook: https://www.facebook.com/ioninteractive/ Instagram: https://www.instagram.com/ioninteractive/ Medium: https://medium.ioninteractive.com/
Create Content That Generates Revenue
Learn how to create content that can be part of a sales strategy and a content marketing strategy, that will drive leads and revenue back into your core business! Website: https://predictiveroi.com/ LinkedIn: https://www.linkedin.com/in/stephenwo... Facebook: https://www.facebook.com/PredictiveROI Twitter: https://www.twitter.com/stephenwoessner/ Podcast: https://predictiveroi.com/onward-nati...
Orbit Media Studios
Content Jam 2019 Brooke Sellas: Use Social Listening To Inform Your Content Marketing Strategy
One of the hardest challenges marketers face is answering the question, “What content will resonate with our audiences?” While many marketers look to keyword research to figure out what content will get the most traffic, looking to conversations happening on social uncovers topics before they even become popular (helping you be strategic rather than tactical). Using the BIC (Brand Intelligence, Industry Intelligence, and Competitive Intelligence) method, we’ll cover how social listening can help you build better content.
Marketing Scoop 2.4 What Can You Learn from this LinkedIn Content Marketing Success Story?
Subscribe to the show as an audio podcast: Apple — https://itunes.apple.com/us/podcast/search-marketing-scoop-discussing-seo-paid-search-news/id1360863632?mt=2 Android —http://subscribeonandroid.com/searchmarketingscoop.libsyn.com/rss Today we have a special ‘success story’ episode on Marketing Scoop. In this episode David’s joined by a lady who’s on the front lines of a content marketing revolution. She’s a speaker, a digital marketing adviser - and an award-winning global content creator. From LinkedIn, Alexandra Rynne. In this “success story” episode we focus in on “LinkedIn Secret Sauce” eBook and why that was such a marketing success. Some of the questions covered include: Can you give us an overview of what that Secret Sauce book is, and how you define marketing success? What do successful content marketers need to be doing as we head into 2019? Have the days of publish and hope finished - does every great piece of content need a launch strategy? How do you best repurpose your content without annoying people by showing them the same thing twice? What paid marketing best supports content marketing efforts? How do you measure the ROI of content marketing advertising? What style of ads are performing the best at the moment? You talk about using Haiku Deck and Pictochart in the Secret Sauce book - how important are decks as part of a modern content marketing strategy? On page 30 you talk about snackable stats - what are snackable stats and what is best practice? What kind of audience targeting have you had success with? When is LinkedIn livestreaming coming?
Where Do Webinars Fit in a Content Marketing Strategy?
http://www.readytalk.com/webinars/upcoming Join experts from Kapost, Vidyard, and ReadyTalk to learn: -Why content marketing is important to modern marketers -What types of content work best at each stage of the funnel -How to tailor your webinar content to persona and stage in the buying process -Tips on designing your webinar content with reuse in mind -Creative ideas for repurposing your webinar for ongoing content marketing -How to drive ROI from your webinar recording long after the follow-up email
How to Craft a Global Content Strategy - Content Marketing Conference 2016
This panel discussion moderated by Byron White, Chair of the Content Marketing Conference and CEO of WriterAccess featured Laura Pepitone, Global Translation Manager for WriterAccess and a native of Holland, Amit Vyas, CEO of Nexa based in Dubai, and Josh Steimle, CEO of MWI based in Hong Kong. The panel title was "How to Craft a Global Content Strategy" with this description from the conference website: "Whether you’ve got international clients or aspire to jump over the pond and beyond, content marketing is the gateway for success wherever your journey takes you, near and far. This session will provide the tactics and insights on which your business should formulate its international content marketing strategies. We’ll review the classic pitfalls that can cost you time, and money. From increased search engine visibility to direct and targeted lead generation, you’ll learn how to create high quality global content that can have the kind of impact that simply wasn’t available to organizations in the past."
MozCon 2013 - Phil Nottingham - Building a Winning Video Marketing Strategy
Phil's going to guide to you through the process of building a video content strategy from inception to launch. He'll explain the creative and technical tactics required to win the internet with video. By the end of this session, you'll know where to host your video, how to optimize it, what kind of content you should be creating, and how to get professional quality returns without spending a fortune. Learn more about MozCon at https://moz.com/mozcon
6 Step Framework to Profitable SEO-Optimized Content Strategy - Julia McCoy
Julia McCoy is a serial content marketer, entrepreneur, blogger, and bestselling author. She founded a multi-million dollar content agency, Express Writers, with just $75 at 19 years old. Today, her team has nearly 100 people on staff, and thousands of clients around the world. She’s earned her way to the top 30 worldwide content marketers, and she has a passion for sharing what she knows in her books and in her online course, The Content Strategy & Marketing Course. Julia McCoy is a serial content marketer, entrepreneur, blogger, and bestselling author. She founded a multi-million dollar content agency, Express Writers, with just $75 at 19 years old. Today, her team has nearly 100 people on staff, and thousands of clients around the world. She’s earned her way to the top 30 worldwide content marketers, and she has a passion for sharing what she knows in her books and in her online course, The Content Strategy & Marketing Course. To learn more about Stukent, visit: https://www.stukent.com Facebook: https://www.facebook.com/stukentapp Twitter: https://twitter.com/StukentApp LinkedIn: https://www.linkedin.com/company/stukent Stukent Blog: https://www.stukent.com/blog/ To watch more Expert Sessions, visit: https://www.stukent.com/expert-sessions/
Outbrain Digitalk - How to shift to an always on content marketing strategy [webinar]
Brands need to shift their focus from a campaign strategy to an always on real-time content strategy! Of all the marketing channels, Content Marketing lends itself best to an always on strategy - there is no way of knowing when your customers will want to join the conversation or ask a question you may have the answer to, so having a permanent presence is key. The always-on approach of Content Marketing allows brands to communicate more effectively with their audience, which is especially important in today’s environment where marketers must take into account the real time nature of content and conversation. This Digitalk is led by an impressive panel of experts: Kohlben Vodden (Co-Founder @StoryScience) is kicking off the session by looking at how to develop and optimise a data-driven content strategy. Ed Bussey (Founder & CEO @ Quill) follows with some insights on how to create content around an always-on strategy. Alex Cheeseman (Head of Brand Strategy @ Outbrain Europe) ends the session with a focus on how to then manage your distribution strategy before opening up the session to a live Q&A.
Content Marketing Institute
ICC 2018 - Acting Like Technologists to Improve Content Strategy - Heather Whaling
ICC is evolving. Check out our new event: https://www.contenttechsummit.com/com/ In this presentation, Heather will make the case for why communications teams need to think of themselves as technologists and how this skill can improve content marketing and customer care. In this session for Intelligence Content Conference 2018, with Heather Whaling, Founder & President, Geben Communications, will share case studies, best practices, and applicable action items to help attendees incorporate tech advancements in their content strategies. FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm LEARN ABOUT CONTENT MARKETING WORLD #CMWorld: http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
[Webinar] Introduction to Content Marketing
We’re going back to the basics. Watch Ellen Gomes, Senior Manager of Content Marketing at Marketo, discuss strategies for creating and distributing content marketing, why content marketing can’t be ignored, and how to identify metrics that indicate success.
Content Marketing Institute
#CMWorld 2018 - LinkedIn Content Marketing Strategies
Register today for #CMWorld 2019: http://www.contentmarketingworld.com/ Read the article for this video to learn even more: https://contentmarketinginstitute.com/2018/12/linkedin-brand-publishing/ LinkedIn has proven to be one of the best platforms for B2B content engagement. Learn three content strategies that will significantly increase your visibility, engagement and lead generation on LinkedIn. In this clip from Content Marketing World 2018, Viveka von Rosen and Bernie Borges from Vengreso explain how you can use LinkedIn as a brand publishing platform. To see the full presentation & slides from #CMWorld 2018 order our POST SHOW VIDEO ACCESS: http://cmworld18.kvshowcase.com/ FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm LEARN ABOUT CONTENT MARKETING WORLD #CMWorld: http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
How to make content marketing work for your B2B company
You don't have to be selling the latest exciting gadget to write great content. Claire Trévien shares case studies of B2B companies who have successfully implemented a content marketing strategy. -- Content can often be the last thing on your to-do list, it’s hard to prioritize it when you’re already overwhelmed by work. Passle is a content solution that puts the client-first by creating a tool that is easy to use, already wired to social, and with an in-built newsletter feature. Instead of gathering together ten different apps, Passle has everything in one place, so that you don’t have to waste your precious time. Find out more at http://home.passle.net
LinkedIn Marketing Solutions
Level Up Your Content Marketing
Jason Miller, Senior Manager, Content Marketing, Marketing Solutions at LinkedIn Dan Buczaczer, EVP, Creative Partnerships at VivaKi Get ready to level up your content marketing with expert insights, tactics, and inspiration for a world class strategy. From planning, to creation, and finally promotion, you will leave with takeaways from real world examples that you can implement right away.
A deep dive into Sage's content marketing strategy
Sage’s Neil Morgan champions content marketing at the UK tech darling. With the undeniable link between content and commercial success, content is not something to leave as an afterthought, but requires a sound strategy explicitly linked to business objectives instead. He talked us through the approach used by Sage, and gave us some insight into his growing content division.
4 Steps to Creating Explosive Success with Content Marketing on LinkedIn
My session will give you the blueprint needed for LinkedIn Content Marketing Success! By the end of my session you will walk away with: A better understanding of the relationship between your current marketing and LinkedIn Publisher Strategies to create more and better content without creating more work for yourself A blueprint to amplify your content marketing presence The ability to drive more traffic and business to YOUR own media platforms: blog, podcast, website and video channels. INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your life and business. The INBOUND Studio provides year-round interviews with remarkable people. Learn about the annual event here: https://www.inbound.com/ Follow us on Social Media: Instagram: https://www.instagram.com/theinbounds... Facebook: https://www.facebook.com/theINBOUNDst... Twitter: https://twitter.com/INBOUND