CREATE MY CONTENT
Value = Benefit/Cost
Value can be created either by offering similar benefits as everyone else is offering at a much-reduced price point or it can be created by offering more benefits at the same price points.
We do not want to be classified into any of the above-mentioned categories. We intend to create significant value for our clients by offering exponentially high perceived benefits at a slightly higher price point.
We are certainly not a low-cost option for average B2B Marketers. Having said that, we would certainly want to work with disruptive startups at a significantly low price point because such startups understand the perceived benefits of quality content. It's just that they genuinely do not have extra money to fritter away.