HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. It was founded by Brian Halligan and Dharmesh Shah in 2006.
Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, and customer support.
The company grew from $255,000 in revenues in 2007 to $15.6 million in 2010. Later that year HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton. The company also introduced new software for personalizing websites to each visitor. According to Forbes, HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees." HubSpot filed for an initial public offering with the Securities and Exchange Commission on August 25, 2014, requesting they be listed on the New York Stock Exchange under the ticker symbol HUBS. In July 2017, HubSpot acquired Kemvi, which applies artificial intelligence and machine learning to help sales teams.

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