Our Story

Founded in 2020 by Vinit and Saleha, Create My Content (CMC) began with a simple but important idea: helping businesses communicate their expertise more effectively through high-quality, relevant content. What started as a content-focused venture has evolved significantly over the past six years into a B2B go-to-market strategy and execution partner for technology companies.

Over this journey, CMC has worked with 100+ clients, helping businesses across different stages of growth strengthen their market presence, engage the right audiences, generate qualified opportunities, and build more structured sales and marketing capabilities. The company's track record includes work spanning content strategy, enterprise customer acquisition, account-based marketing, research-led content, and market expansion.

From Content Creation to Go-to-Market Execution

CMC's evolution has been driven by a fundamental understanding of how B2B technology companies actually grow.

The first phase was content creation—helping businesses articulate their expertise through compelling and credible content, including thought leadership, white papers, ebooks, research reports, case studies, and other marketing assets.

As client requirements evolved, CMC moved beyond creating content to content distribution and demand generation—helping companies put the right message in front of the right audience, build targeted engagement, and generate meaningful sales conversations.

The next natural step was the B2B go-to-market strategy and execution.

Today, CMC works with B2B technology companies across the broader GTM lifecycle—from defining the ICP, target markets, buyer personas, and value proposition to building sales and marketing processes, executing demand-generation programs, creating qualified opportunities, and developing repeatable revenue engines.

This evolution has culminated in CMC's Build–Operate–Transfer approach. Rather than simply providing strategic recommendations or acting as a conventional outsourced agency, CMC helps companies build the strategy, people, processes, technology, and playbooks required for a high-performing sales and marketing function; operates alongside the organization to execute and optimize it; and, once proven, transfers the capability back to the business.

Six Years of Building, Learning, and Evolving

As CMC completes six years of its journey in 2026, its evolution reflects more than a change in services. It represents a continuous effort by Vinit and Saleha to understand what B2B companies need at different stages of their growth—and to build CMC around those needs.

The ambition has always been to move beyond delivering individual marketing outputs and instead contribute to measurable business outcomes.

Today, that means helping B2B technology companies move from fragmented sales and marketing activities to a more structured, integrated, and scalable go-to-market function.

CMC's philosophy is simple:

Build the right strategy. Operate it with discipline. Create measurable outcomes. Then build a capability the client can own.

That philosophy sits at the heart of CMC's next chapter—helping ambitious B2B technology companies build, operate, and ultimately own their growth engines.

Six years. 100+ clients. One continuing evolution—from creating content to creating conversations, opportunities, and growth.

Academic:

• GPAT–2018 with AIR–1257

• NIPER–JEE 2018 with AIR 247

• PGECET with State rank – 87

• PTE 2024 with 75 overall score

Professional:

Seventh Street Consulting & CMC:

• Streamlined daily operations by overseeing two team leads (20 FTE) and evaluated and qualified 10000+ generated leads.

• Proficiently handled 100+ clients and helped in expanding their businesses across the globe (primarily across the UAE, Australia, India, Europe, and Southeast Asia).

• Achieved all deadlines across campaigns (ABM as well as generic lead gen)

• Handled 1000+ client customer calls

• Created and maintained 100+ CRM accounts on HubSpot for the clients to track MQLs and SQLs

• Project and program management

• Collectively impacted revenue to the tune of over $100 million